AS ROMA 2020
Client
AS ROMA
Discipline
OUTFITTING
Roles
RESEARCH & INSIGHTS
PRINT AND PATTERN
TYPOGRAPHY
DEVELOPER COMMS
When you are creating for a fan base as ravenous as that of AS Roma you want to bring them something memorable and inspiring
“The Lupetto should be almost a basic symbol. Something we can recognise almost from birth, that can be reproduced by anyone, anywhere. It’s that simplicity that makes it so lasting”
— Piero Gratton
Piero Gratton was the inspiration for the entire season. He created an iconic visual language for AS Roma that transcends beyond aesthetic. I only hoped I could honor his work properly.
The 3rd kit for the season drafted off of some Nike history in the AirMax to bring a black kit back to the pitch.
The ceiling of the Pantheon inspired the prematch top utilizing the colors from the home Kit to to bring it to life.
*WORK DONE AS AN EMPLOYEE OF NIKE INC